Privacy Policy

Introduction

This privacy policy applies between you, the User of this Website and Purple Direct, the owner and provider of this Website. Purple Direct takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and Interpretation

1. In this privacy policy, the following definitions are used:

   Data	Collectively all information that you submit to Purple Direct via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.
   Data Protection Laws	Any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations, and secondary legislation, for as long as the GDPR is effective .
   GDPR	The General Data Protection Regulation (EU) 2016/679.
   Purple Direct, we or us	Purple Direct is a trading style of S.C.S Network Services Ltd, registered in England and Wales (No. 03743596), with its registered office at Monometer House, Rectory Grove, Leigh-On-Sea, Essex, SS9 2HL.
   User or you	Any third party that accesses the Website and is not either employed by Purple Direct or providing services to Purple Direct.
   Website	The website that you are currently using, www.purpledirect.co.uk, and any sub-domains unless excluded by their own terms.

Interpretation Rules

1. The singular includes the plural and vice versa.
2. References to clauses, schedules, or appendices refer to those within this policy.
3. A reference to a person includes firms, companies, government entities, trusts and partnerships.
4. “Including” means “including without limitation”.
5. References to statutory provisions include any modifications.
6. Headings do not form part of this policy.

Scope of this Policy

This privacy policy applies only to Purple Direct and Users of this Website. It does not cover other websites linked from this site.

For purposes of the Data Protection Laws, Purple Direct is the “data controller” — meaning it determines how and why your Data is processed.

Data Collected

1. Name
2. Job title
3. Demographic information (postcode, preferences, interests)
4. IP address
5. Web browser type and version
6. Operating system

How We Collect Data

1. Data is provided directly by you.
2. Some Data is collected automatically.

Our Use of Data

1. To provide you with the best possible experience and service.
2. To send marketing materials in line with this policy.
3. We may rely on soft opt-in consent for existing users.
4. For other e-marketing, explicit consent will be required.
5. You can withdraw consent anytime by emailing hello@purpledirect.co.uk.

Keeping Data Secure

We use technical and organisational measures to safeguard your Data, including password protection and secure servers.

Report any misuse or unauthorised access immediately at hello@purpledirect.co.uk. Learn more about online safety at Get Safe Online.

Your Rights

1. Right to access – request copies of your Data.
2. Right to correct – fix inaccurate Data.
3. Right to erase – request Data deletion.
4. Right to restrict – limit how we use your Data.
5. Right to data portability – request transfer of Data.
6. Right to object – stop Data processing.

To exercise these rights, email hello@purpledirect.co.uk.